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Some brands build on tradition. Lexus occasionally adds one more layer—boldness. The brand’s U.S. division has created a unique version of its largest SUV: the Glam LX. This is not a design package or a limited showroom edition, but a fully fledged mobile beauty salon designed to serve VIP guests at selected events.
Lexus USA has long been known for projects that place its iconic models in unexpected roles. Glam LX is exactly the kind of idea born at the intersection of automotive design, fashion, and the beauty world—and it makes perfect sense wherever luxury is measured in experience.
A pearlescent finish, a pink emblem, and a powder-toned interior
At first glance, the bodywork stands out thanks to a pearlescent wrap that shifts in tone depending on the light. The front is dominated by a diamond-pink Lexus emblem, complemented by bold silver wheels.
Inside, Lexus chose a combination of white and powder-pink leather, hand stitching, and embroidered logos on the headrests. The atmosphere is completed by exclusive details made of silk and gemstones—in the spirit of a “glam” aesthetic that is intentionally striking, yet still executed with precision.
“Glam LX goes beyond comfort and the highest quality of craftsmanship to satisfy our guests’ passion and need for self-expression. It is a bold statement of Lexus design and innovation in an unconventional form,” said Lisa McQueen, Lexus USA manager.
The boot as a dressing room with French doors, mirrors, and privacy
The most dramatic transformation took place at the rear of the vehicle. In place of the luggage compartment, there is a mobile dressing room and vanity with French doors that open out to the sides. Illuminated Robern mirrors are included, as well as a fold-down privacy screen.
The setup also features clothes hangers, a specially designed space for storing shoes, functional drawers, and LED lighting that turns the boot into a fully equipped backstage area.
Manicure in front, make-up in the back—and a hair dryer and straightener, too
Glam LX is designed as a thoughtfully arranged beauty set-up across several zones. The front passenger seat doubles as a manicure station—its storage compartment holds nail polishes, a dedicated work surface, and a UV/LED lamp for curing polish.
The second row is dedicated to make-up. The upper section of the centre storage area between the seats includes a cooled compartment for cosmetics; below are drawers with a connected hair dryer and hair straightener. Shelves between the seats hold towels and toiletries. Additional lighting and fold-down, illuminated Robern mirrors enable precise make-up even on the go. The side sections of the rear doors also include space for a handbag.
A one-off created for selected occasions
Glam LX was built as a single one-off and will be used by Lexus USA’s marketing department at selected events. It is a concept that shows how far personalization can go—when luxury is no longer limited to materials, but becomes a service, a setting, and a moment.
If contemporary luxury is about being ready anytime, anywhere, then Glam LX is its literal interpretation.