A meeting of two brands that honour craftsmanship
The partnership was born at an exclusive gathering during the 24 Hours of Le Mans. It brings together two brands that share similar values: heritage, meticulous craftsmanship, and an uncompromising pursuit of excellence.

From the hand-finished leather of an Aston Martin interior to BERO’s traditionally brewed beer made with carefully selected malted grains and precisely balanced hops—both names represent the “art of doing things the right way, not the easy way.”

Tom Holland: a long-time admiration for Aston Martin and inspiration through sobriety
For Tom Holland, the collaboration is a natural outcome of his long-standing fascination with Aston Martin—maker of some of the most celebrated cars in the world. Aston Martin is synonymous with prestige and style, associated with royalty, music icons and racing drivers, and indelibly written into film history (including the James Bond franchise).

At the same time, BERO is inspired by Holland’s personal sobriety journey: it was created for those who want a premium taste experience without alcohol—yet still full of character.

BERO CEO John Herman said:

• “Tom and I are incredibly excited to announce BERO’s partnership with Aston Martin—a brand that exemplifies performance, British mastery and craftsmanship. We can’t wait for our two brands to work together to create experiences for people who seek an enriched lifestyle.”

Marek Reichman, Aston Martin’s Executive Vice President and Chief Creative Officer, added:

• “We are pleased to announce BERO as our official Alcohol Free Beer Partner. The partnership was born from a shared dedication to craftsmanship, performance and the mutual pursuit of refined experiences. Just as we design cars to excite and inspire our customers, BERO is redefining the world of alcohol-free beverages to create an authentic experience for beer lovers.”