In the luxurious world of beauty, an innovation is born that changes the rules of the game. Lancôme introduces HAPTA – the world’s first handheld make-up applicator with motion-stabilizing technology, designed especially for women with limited hand mobility, tremors, or other motor difficulties. This new product fulfills the brand’s vision of “Tech for Good, Beauty for All” and truly opens the doors of beauty to everyone.
For most of us, applying lipstick or make-up is a matter of seconds. But for millions of women with limited dexterity, this everyday ritual can be nearly impossible. HAPTA brings a solution – an ergonomic, lightweight, and easy-to-hold applicator that, thanks to an intelligent system of motion sensors and stabilization technology, can compensate for shaking or uncertainty of movement. Magnetic and customizable attachments allow for easy rotation and precise application of both make-up and lipstick.
Beauty as a Right, Not a Privilege
HAPTA is more than just a technological innovation – it is a manifesto of inclusion and freedom. It allows women who have struggled with barriers to beauty to rediscover the joy of make-up and self-expression. The applicator was first introduced at CES and immediately captured the attention of experts and the public with its innovative approach.
Lancôme HAPTA stands out with its elegant design, easy handling, and intuitive controls. The self-leveling technology keeps the applicator always in the optimal position, no matter how you hold it. The result is flawless make-up without stress and with maximum comfort – for every woman, every day.
A New Era of Beauty: Technology That Connects
Lancôme HAPTA is proof that true luxury means accessibility, the possibility of choice, and respect for individuality. Beauty becomes a space without barriers. With HAPTA, every woman can be herself – with confidence, elegance, and joy.





