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Y ICED COLOGNE – liquid ice in a spray, the latest addition to the iconic Y family by Yves Saint Laurent. Y – the first letter of Yves – in English means “Why?” And the answer? Because. Because courage, style, and authenticity are the cornerstones of this legendary brand.
The new Y ICED COLOGNE Eau de Toilette brings a truly chilling experience to the world of men’s fragrances. Created by master perfumer Dominique Ropion and embodied by rock legend Lenny Kravitz, this scent is a celebration of boldness, freedom, and untamed energy.
The iciest version of Y is infused with fresh mint, exclusive blue sage from the community gardens of Ourika, and the innovative ArcticalTM molecule, which amplifies the sensation of icy intensity. The result is a fragrance that lasts up to 12 hours and offers three times the effect of a regular spray. Perfect for men who want to start their day with a powerful burst of energy and freshness.
The Y ICED COLOGNE bottle, designed by artist Suzanne Dalton, features angular shoulders, a silver “Y,” and a V-shaped cut reminiscent of a guitar and rock energy. The blue hue evokes liquid ice and the unmistakable YSL style.
Style Icon: Lenny Kravitz
The face of the fragrance is Lenny Kravitz – a music, fashion, and cultural icon with unmistakable style and energy. His creativity, courage, and charisma perfectly capture the spirit of Y. Lenny has been the brand’s ambassador since 2020 and, in the latest campaign for Y ICED COLOGNE, he reveals his irresistibly cool persona.
Which Y Is Right for You?
Just as Lenny Kravitz reinvents his songs at every concert, Dominique Ropion pushes the boundaries of freshness, intensity, and style with every new version of Y. From the original Eau de Toilette, through the intense Eau de Parfum, to the most powerful L’Elixir – each Y fragrance has its own character, but all are united by courage, purity, and magnetic allure.
YSL Beauty: Style with Body and Soul
YSL Beauty is a symbol of freedom, courage, and modernity. It inspires, provokes, and pushes the boundaries of style and beauty – uncompromising and on its own terms.
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