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There are days when you don’t want to “shine” at any cost. You just want to feel something real. And that’s exactly the mood Valentino Beauty captures with a new launch that doesn’t turn melancholy into sadness, but into a spark of art and imagination. The Born in Roma collection opens a new chapter: Born in Roma Purple Melancholia — the Donna and Uomo fragrances that speak of memory, individuality, and creative emotion.
Since its debut in 2019, Born in Roma has become a modern icon of perfumery. Its signature is unmistakable: the contrast of tradition and modernity, elegance and provocation, Rome and the pulse of the city. Each new “shade” carries its own energy — from Coral Fantasy to Green Stravaganza. But Purple Melancholia is different. It’s deeper, more intimate, and surprisingly addictive. Like a memory that returns at exactly the right moment and shifts your mood.
Melancholy that creates
This time, Valentino treats melancholy as an emotion that opens space. It doesn’t stop you. On the contrary — it ignites imagination. Purple Melancholia is an invitation to unlock memories and celebrate relationships that are precious precisely because they are authentic.
And this is where the viral concept “who is your purple” comes in — that exceptional person who made your life better simply by being present. Someone whose kindness and authenticity bring out the best in you. Born in Roma Purple captures exactly this uplifting connection: quiet, deep, unforgettable.
Each bottle is a tribute to Valentino’s iconic Rockstud — a pyramid design set against the contrast of black leather and a captivating, melancholic purple. It’s exactly the aesthetic Born in Roma does best: turning a classic into a statement.
Valentino Beauty Born in Roma Purple Melancholia will be available from January 2026.