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“I made Milan my chosen city; I feel that I am a part of it, just as it is a part of me,” Giorgio Armani used to say. It is here, to the heart of his beloved metropolis, that he now symbolically returns, to the halls of the famous Pinacoteca di Brera. The exhibition, Giorgio Armani. Milano, per amore, held from 24th September 2025 to 11th January 2026, celebrates fifty years since the founding of his fashion house. The event takes on a particularly poignant dimension, coming shortly after the designer’s passing on September 4th. As such, it becomes not only a celebration but a profound and definitive tribute to his life’s work.
Armani’s mantra was that elegance is not about being noticed, but about being remembered. He channelled this lesson, instilled in him by his mother, into the centrepiece of his work – the elegant jacket. The jacket was the first garment to which he wanted to put his signature. He relaxed it, stripped it of its rigidity and formality, and in doing so created a new and sensual silhouette. He gave men a sense of ease and women a new uniform – fluid and elegant, which bestowed confidence without being restrictive. With this gesture, he created the modern androgynous style and forever changed the rules of dressing.
With this exhibition, the Pinacoteca di Brera opens its doors to fashion for the very first time in its history. Visitors can admire 150 looks in a silent dialogue with masterpieces of Italian painting. Armani’s love for art was intertwined with his passion for film, and his aesthetic was deeply shaped by the silhouettes of the 1930s and 40s and icons like Marlene Dietrich. His contribution to Hollywood is unforgettable; he dressed Richard Gere in American Gigolo, creating a symbol of a new, effortless elegance. His neutral colours – a spectrum of grey and beige – became the canvas on which anyone could build their own identity.
The celebrations also included a special fashion show on September 28th, which presented one of the last collections the maestro personally worked on. It is a symbolic return to his roots in the Brera district, which he considered his home. Thus, the exhibition is not merely a career retrospective, but a testament to a titan of twentieth and twenty-first-century fashion.
