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The brand’s Creative Director Maximilian Davis drew inspiration from a piece in the Ferragamo archives and transformed it into a design that complements the lifestyle of today’s woman. The charm of the Soft-Bag lies in the perfect harmony between softness and structure, with rounded shapes and pleated sides creating a stunning interplay of light and shadow. The bag thus transforms with every movement.
Its distinctive feature is a metal piercing finished with two Gancini symbols, so characteristic of Ferragamo. This detail gives the bag its signature look while emphasizing its volume.
What makes the Soft-Bag truly exceptional is its adaptability. Thanks to a detachable strap and practical handles that can be easily tucked inside, it transforms from a day bag into an elegant evening clutch in moments. Its luxurious craftsmanship is enhanced by carefully selected materials: fine semi-glossy napa leather and silky suede. Every detail testifies to the masterful craftsmanship that has made Ferragamo one of the most renowned Italian brands in the world.
The Soft-Bag comes in three sizes and in colors that reflect the current quiet luxury mood – classic black, modern gray, brick, natural, and playful pink.
The new Soft-Bag is already available at the Ferragamo boutique in Prague at Pařížská Street 6.