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MYSLF – MYSELF. These few letters capture the essence of the modern man. Self-expression entirely liberated from the expectations of others — an authentic acceptance of oneself, without reservation. Every part of it.
The YSL Beauty MYSLF line has, since 2023, embodied the spirit of the modern era, giving an entirely new meaning to masculinity through its unmistakable notes. Building on that legacy, MYSLF Eau de Toilette Intense opens yet another dimension of male identity. A bold fusion of masculine florals in contrast with fresh musky minerality and an intensely woody sensuality.
“I don’t believe in rules. I believe in freedom.” — Yves Saint Laurent
MYSLF Eau de Toilette Intense carries the contrasts YSL is renowned for — and takes them further.
Fresh, yet deeply sensual. Every experience can be so much more intense. Clean, yet irresistibly seductive. Emotion in its purest form. Light, yet self-assured. Because when you give way to your true self, nothing holds you back.
At the heart of the composition is orange blossom — the unifying thread of the entire MYSLF line. Mineral freshness and airy aldehydes evoking the scent of clean linen interweave with the depth of a black wood accord. The result is a fragrance that becomes your second skin. Clean, yet addictive. Fresh, with a raw, instinctive pull. Elegantly understated — with lasting presence.
“The greatest challenge in creating this fragrance was to go beyond the expectations of the eau de toilette category and give it a new intensity in which you immediately recognise the signature of YSL. Its modernity lies in the contrast between purity and sensuality — it is incredibly expressive and captivating, without ever feeling aggressive.” — Daniela Andrier, Christophe Raynaud and Antoine Maisondieu, MYSLF perfumers
The MYSLF bottles have been designed since 2023 by award-winning designer Suzanne Dalton — and they have always been more than a vessel for fragrance. Clean lines. Sharp edges. Soft textures. The tall, slender silhouette reflects the diverse spectrum of identities the MYSLF line brings together.
With the new MYSLF Eau de Toilette Intense, the iconic monolithic form is revealed in its purest state for the first time. The logo is not applied to the glass — it is pressed directly into it. The bottle is a statement of your self in its most authentic form. Bare, instinctive, and completely unrestrained. The closer you get, the more it draws you in — revealing the dark grey tones of the fragrance hidden within.
A new atomiser delivers three times longer application for a maximally intense sensory experience. The clarity of the glass is complemented by a bold black lacquered cap — a detail rooted in graphic minimalism that speaks the modern language of luxury.
The transparent MYSLF bottles are recyclable. The glass flacons contain a minimum of 10% recycled glass, and the paper packaging carries FSC™ MIX certification.
Our verdict: the fragrance that stays with you
We will be honest — MYSLF Eau de Toilette Intense got to us. It does not feel like a fragrance you put on. It feels like a part of you. That first wave of clarity and bergamot surprises you with its lightness, then the orange blossom arrives and you realise the fragrance has begun to communicate with your skin in a way you did not expect. The base of black wood and white musk then settles in a way that is difficult to describe — it simply stays. Quietly. Confidently. Exactly as only YSL can.
This is not a fragrance for every day. It is a fragrance for the days when you want to be fully present — yourself, without compromise. And that, above all, is what makes it so compelling.
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