Bvlgari's Colorful Magic Under Mount Etna

Against the backdrop of an ancient Sicilian theater, Bvlgari unveiled its most daring vision yet—the Polychroma collection, where jewelry mastery intertwines with art and technology in an explosion of color, emotion, and luxury.

Beneath the silhouette of majestic Mount Etna and overlooking the azure Ionian Sea, Italian jewelry house Bvlgari presented its most ambitious project to date. The ancient amphitheater in Taormina hosted the spectacular showcase of the new high jewelry collection Polychroma, celebrating the power of color and emotion with quintessential Italian passion.

Never before has the Roman jewelry house offered so many extravagant pieces at once—sixty unique creations gleamed on models moving through choreography by legendary Sir Wayne McGregor. Their steps were enhanced by exclusive designs from Italian designer Francesco Murano, who became the first fashion designer in history to create garments for a Bvlgari jewelry show.

The evening was infused with star power through the presence of the brand’s global ambassadors. Priyanka Chopra Jonas adorned with emeralds, Lisa Manobal with rubies, and Oscar winner Viola Davis embellished with sapphires personified the colorful philosophy of the collection in the presence of CEO Jean-Christophe Babin.

Following the showcase, the former Dominican monastery San Domenico Palace became the heart of the event. The ancient walls transformed into a stunning gallery where Carrara marble sculptures contrasted with ceramics by Sicilian duo Malagioie. Organza veils floated above six hundred exclusive jewelry pieces as a reference to the ancient velarium of the amphitheater.

The masterpieces of Polychroma impressed not only with their craftsmanship but also with technological boldness. Bvlgari, as the first luxury brand, introduced the concept of Connected Jewelry—pieces with nearly invisible micro-engraving that, when scanned with a phone, reveal a digital world of stories and information about their origin.

Simultaneously, the Bvlgari Foundation reinforced its commitment to cultural heritage preservation with two Sicilian projects: the restoration of an ancient fresco in Palazzo Corvaja and the creation of a tactile exhibition route for the visually impaired at Palermo’s archaeological museum.