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Playful, celebratory, and utterly irresistible. This perfectly describes the third and final chapter of the Louis Vuitton × Murakami re-edition, created on the occasion of the twentieth anniversary of one of the most pivotal collaborations in fashion history. Following the immense success of the first two installments comes a grand finale that brings with it the essence of summer – the iconic smiling cherry motif from renowned Japanese artist Takashi Murakami.
The extensive collection includes handbags and luggage, as well as summer footwear and silk scarves. Legendary models like the Speedy, Alma, and Side Trunk thus acquire a new, collectible dimension. Worthy of special mention is the limited edition in blue denim with cherry embroidery, which adorns items like the Pochette handbag, the spacious Keepall 45, and even a stylish fan and deck chair. Playfulness and color are reflected in the smallest details, from the metal cherries hanging on the chain of a Capucines bag to hidden motifs on zipper pulls.
Thanks to an innovative multi-phase screen-printing process, the colorful and smiling cherry motif gains a glossy, 3D effect, which is enhanced on the fresh white background of the Monogram canvas – one of the collection’s key new features. The playful detail of cherry-shaped heels on the raffia sandals is a perfect example of the fusion between artistic fantasy and the Maison’s savoir-faire.
Brand ambassador Zendaya once again serves as the face of the campaign, shot in cinematic scenes on the Mediterranean Riviera by the renowned duo Inez and Vinoodh. In the confident visuals, she presents key models from the collection surrounded by cheerful, larger-than-life cherries. In doing so, she perfectly embodies the joyful mood of the entire edition.