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AS Grenardi Group, a leading jewellery group from the Baltics with a portfolio of international and in-house brands, continues its expansion on the Czech market. Following last year’s entry into Prague through a shop-in-shop concept on Pařížská Street—linking the Italian jewellery house Damiani with the luxury multibrand concept GRENARDI—the group is now strengthening its presence in this prestigious location by opening a monobrand boutique of the fast-growing Italian brand Pasquale Bruni.
Pasquale Bruni is an Italian jewellery brand with more than fifty years of heritage, renowned for its meticulous craftsmanship and distinctive design. Its collections are handcrafted in the brand’s Italian atelier and celebrate femininity, sensuality, and timeless elegance. The jewellery has become a favourite among personalities from the worlds of fashion, culture, and film.
In Prague, Pasquale Bruni is presented through a monobrand boutique whose interior has been designed in line with the brand’s visual identity and values. The space will offer the complete portfolio of collections and provide clients with an appropriate level of personalised service.
The boutique is located on Pařížská Street in the centre of Prague, in a historic building—a state-protected landmark—that forms part of the newly opened five-star Fairmont Golden Prague hotel. Pařížská Street has long been one of the most prestigious addresses in the capital, attracting both international clientele and a growing group of Czech customers seeking premium brands and personalised services.
“Through our collaboration with GRENARDI in Latvia, we have already achieved excellent results. We highly appreciate their professionalism, aesthetic sensibility, thoughtful approach to brand development, and their ability to create an environment that accurately reflects Pasquale Bruni’s identity and highlights the distinctive elegance of our collections,” says Simone Stefani, Regional Director of Pasquale Bruni.
The opening of the Pasquale Bruni monobrand boutique, together with the recently launched shop-in-shop concept, marks Grenardi Group’s entry into the Czech market. The expansion into this new market includes an investment of approximately EUR 3.5 million, supports the development of luxury retail in Prague, creates new job opportunities, and strengthens the city’s international standing in the premium segment.
About AS Grenardi Group
Founded in Latvia, AS Grenardi Group is the parent company of the brands GRENARDI, GIVEN, and GOLDLIGHT in the Baltic states and the Czech Republic. As of 30 November 2025, AS Grenardi Group operates a total of 88 stores: 7 GRENARDI stores, 71 GIVEN stores, 10 GOLDLIGHT stores in the Baltic states, and one store in the Czech Republic. The group also operates seven e-commerce sites: www.given.lv, www.given.ee, www.given.lt, www.grenardi.lv, www.grenardi.ee, www.grenardi.cz, and www.goldlight.lv.
For more than 25 years, GRENARDI has been a leading luxury jewellery retailer in Latvia and Estonia, offering a wide selection of world-renowned luxury jewellery brands alongside sophisticated collections designed by GRENARDI.