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Directed and photographed by Jonas Lindstroem, the campaign is a visual tale of a journey towards the light. The story begins at the heart of the brand’s history – in Asnières, the home of the original Louis Vuitton workshop. From within an iconic Malle Courrier trunk, a lantern floats upwards, guiding viewers across snowy plains beneath the northern lights, all the way back to Paris and the historic Pont Neuf.
In this dreamlike winter landscape, featuring romance by a frozen lake and a friendly game by a crackling fire, iconic pieces from the fashion house play a leading role. The campaign presents timeless elegance in the form of the black My Capucines handbag or the vibrant red Speedy P9.
For lovers of adventure, the Christopher backpack or the versatile Express Bag are essential. The festive atmosphere is further enhanced by jewellery from the Color Blossom and Damier collections, illustrating an eye for detail, and the enchanting fragrances Imagination and Attrape-Rêves.
