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In January 2026, the Roman jewellery house Bvlgari opens another chapter in the endless story of its most famous icon. The Serpenti Viper collection, synonymous with magnetic allure and the transformative power of the snake, arrives with six new interpretations. This time, designers have focused on an abstract and minimalist vision, where stylized scales and fluid geometry create jewels that coil around the body like a radiant second skin.
The new range captures two faces of the same legend. In yellow gold, deeply connected to the brand’s heritage, a warm glow and contemporary expression stand out. Attention is drawn to a necklace with a miniature snake pendant or a modern collar, whose spiralling motion is finished with diamond pavé. The set is complemented by long drop earrings that come alive with every movement thanks to the sparkle of diamonds on the snake’s head and tail.
White gold brings cool elegance and strength. In addition to a pendant necklace, this variation introduces new hoop earrings that reimagine the signature motif into a versatile form. All the novelties are designed to be easily layered and mixed, highlighting their effortless wearability.
The spirit of transformation finds its expression in a new campaign shot by Chris Colls. Amidst prismatic reflections, the brand’s global ambassadors shine. While Anne Hathaway steps into the world of the new Serpenti Viper creations, Priyanka Chopra Jonas celebrates the legendary Tubogas silhouette. Together, they create a metaphor for rebirth and invite us to embrace life’s infinite changes.
The new Serpenti Viper pieces will be available in Bvlgari boutiques and on Bulgari.com from January 2026.