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Varley Finally in Czechia

You’ve heard about it from influencers, seen it on celebrity Instagram feeds – and now it’s finally here. Varley, the brand that dresses half of Hollywood and redefines activewear, is presented on the Czech market through the Summit-Sport boutique and estore focused on active lifestyle fashion.

Husband and wife team Lara and Ben Mead founded Varley in 2015 with a clear vision: to create clothing for women who don’t want to choose between style and comfort. Today, the brand is synonymous with the perfect combination of luxury and functionality, loved by women from New York to Los Angeles.

“We chose Varley because it perfectly captures our philosophy: the fusion of style, comfort, and premium quality. We’re offering this iconic active lifestyle fashion brand not only online at summit-sport.cz, but also physically in our premium mountain boutique in Špindlerův Mlýn,” says Patricia Krausová, Summit-Sport brand manager.

A Touch You'll Fall in Love With

The brand’s icon is DoubleSoft material, which is so soft, lightweight, and pleasant to the touch that you’ll instantly fall in love with it. This is what creates the iconic cardigans, sweatshirts, and comfortable pants that form the foundation of everyday wardrobes. For active days, there’s FreeSoft material, an innovative textile that supports you during sports.

The collections are designed so you can go straight from yoga to brunch without looking out of place. The Contemporary line is built on timeless tones – beige, gray, soft blue. Fresh white and pastel shades bring summer accents to the collection.

For the Modern Woman

Varley chose Summit-Sport for its presentation, a company that started as a family-run mountain boutique in Špindlerův Mlýn. Today, it represents a renowned multi-brand retail network and e-shop, specializing in year-round premium activewear and winter alpine chic fashion with brands like Fusalp, Perfect Moment, Mackage, and Jet Set.

“We want to allow our customers to experience that feeling when they don’t have to choose between elegance and comfort – Varley offers both in every detail,” adds Patricia Krausová.

Whether you’re an active athlete or simply love comfortable clothing that looks luxurious, Varley has the right combination for you. Discover collections that will take you from the fitness studio straight to a café – and no one will notice the difference. Varley is available at Summit-Sport in Špindlerův Mlýn and at summit-sport.cz.

Patrícia Krausová brand manažerka Summit Sport
Patrícia Krausová, Summit-Sport brand manager