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At a time when we reflect on values that endure for generations, one investment stands out above all others: the home. Finding the right one, whether for life or as the foundation of future family wealth, is an art, however. And it is precisely in this field that Karel Hubáček excels – an agent with CENTURY 21 who ranks among the top 1% of the world’s most successful real estate agents. His motto, “Where others give up, I’m just getting started,” is not just an empty phrase, but
a true commitment.
He illustrates this approach with a multi-million crown deal – a villa that previous agencies had failed to sell for over a year. The problem was not the property, but the strained relationship between the owners. “My work wasn’t just about the property, but above all about the people,” he explains. The result? A sale at a record price and clients with whom he remains in contact to this day. When selling for a private client, his strategy is built on psychology. “I believe people buy property with their heart, not their head,” he says. Instead of listing square metres, he uses high-end home staging and video storytelling to create an emotion and a narrative that the target group can identify with.
This feel for a place’s potential and its story often leads him to exceptional projects, such as Lofty Kolbenova. Here, Karel Hubáček presents himself not just as a seller, but as a visionary who understands the transformation of Prague’s Vysočany district. The project is converting a former factory into 215 unique loft apartments that connect a raw industrial atmosphere – with exposed concrete structures, cement screeds, and large factory windows – with the superior comfort of modern living. Each apartment has underfloor heating and is equipped with cooling, heat recovery, and external blinds. “This is a unique project where a production hall has been turned into extraordinarily designed loft apartments. The future owner will possess a truly original home,” he explains.
This is precisely why, for him, a client is not a transaction but an investment in a relationship – and the vast majority of them return to him. His goal is not just to sell, but to build passive income and lasting family wealth for his clients. So, after 22 years in the business and transactions worth 1.7 billion crowns, what still gives him energy? “It’s simple – people and stories. I love that moment when everything just clicks – when both the seller and the buyer feel that everything has turned out exactly as it was meant to.”
Find more at karelhubacek.cz.