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Louis Vuitton unveils its new In My Bag project — a series of images and short videos in which the iconic Speedy P9 becomes a personal portrait. Not through posing, but through what’s inside. Ambassadors and friends of the House open their Speedy P9 bags and let the small details speak — the items that usually stay hidden: work essentials, rituals, talismans, habits. The result is an intimate map of a day, a style, a character.
In his blue Speedy P9, Future pairs a tennis racket with jewellery and spare sneakers — alongside a diamond-set gold chain, there are also gummy candies, a small, almost childlike, disarmingly honest detail. LeBron James turns his bright yellow Speedy P9 into a practical kit: golf balls and tees, grooming essentials, and, of course, his signature cap.
Jackson Wang fills his pink version (finished with plush dice) with professional headphones, a family Polaroid, a fencing glove, sheet music, a Rubik’s cube, a mini sneaker, and more personal items. And Victor Wembanyama, carrying a turquoise Speedy P9 adorned with an alien-shaped Monogram charm, packs a mini basketball, a deck of cards, a good-luck talisman, and wired earphones — objects that read like a private code.
Shot by Thomas Lagrange, the project becomes a series of intimate portraits that feel less like a campaign and more like a quiet invitation to look closer. Each Speedy P9 carries the imprint of its owner — a reminder that style often isn’t on the surface, but inside.
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