New York coffee culture in fragrance

New York has its own rhythm, its own energy, and its own rituals. One of the most iconic is undoubtedly the pause in a favourite café, where the day slows down for a moment between the aroma of coffee, whipped milk and the movement of the city outside the window. It is precisely this atmosphere that inspires the new DKNY Be Delicious Latte Collection, a trio of fragrances shaped by the contemporary coffee culture of the city.

With this launch, DKNY opens a new chapter in the iconic Be Delicious line, which has been one of the brand’s most recognisable olfactory signatures since 2004. The new collection blends indulgence, playfulness and modern femininity, transforming the favourite flavours of young New Yorkers into three distinctive compositions — Pistachio, Matcha and Vanilla.

What makes this collection so appealing is that it feels like more than a trend-led response to the popularity of gourmand notes. DKNY captures a distinctly urban moment — that in-between pause when you take your coffee in hand, stop for a second between meetings, and allow yourself to be immersed in a small everyday pleasure.

Each fragrance has its own mood, yet all three are united by a soft creaminess, a contemporary character and an effortless sense of style. The collection feels youthful and fresh, yet sophisticated enough to appeal to women looking for a scent with personality.

A design inspired by latte

One of the collection’s strongest features is its visual identity. The bottles build on the iconic Be Delicious shape, this time reimagined with a more playful expression inspired by the latte experience itself. A spiral effect evokes whipped milk blending into coffee, while the metallic cap and silver “coffee spoon” detail give the design a modern and collectible feel.

The outer packaging also references the aesthetics of coffee to go — textured sleeve effects, embossed elements and vivid colour accents create a look that feels contemporary, playful and instantly recognisable. The result is a collection that captivates not only through fragrance, but through design as well.

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DKNY Be Delicious Latte Pistachio

Pistachio is the most indulgent of the trio. This floriental gourmand composition combines roasted pistachio, Italian bergamot and Seville orange with a creamy heart of vanilla orchid, café latte and white peony. In the dry-down, notes of marshmallow, tonka bean, sandalwood and amber create a warm, enveloping aura with a distinctly modern sense of indulgence.

DKNY Be Delicious Latte Matcha

Matcha offers the freshest and most energetic interpretation within the collection. It opens with mandarin, pink pepper and crisp apple, while the heart comes alive with jasmine, rose and matcha tea. A base of sandalwood, amber and musk softens the composition and leaves behind a smooth, velvety trail. It is a fragrance that feels clean, vibrant and unmistakably contemporary.

DKNY Be Delicious Latte Vanilla

Vanilla is the warmest expression of the collection. Its opening of pink pepper and a delicious vanilla gelato accord feels soft and comforting, while the heart of vanilla orchid and sunlit floral notes brings radiance to the composition. A creamy base of vanilla, solar amber and musk creates a sophisticated, cocooning finish. It is a scent that wraps the skin in gentle warmth while remaining elegant and sensual.

DKNY Be Delicious Latte Collection celebrates small rituals, urban style and the pleasure of fragrances that instantly create a mood. It is not simply a new fragrance launch, but also a playful reflection of contemporary New York — its cafés, its energy, its aesthetic, and its ability to turn an ordinary moment into something personal.

And that is precisely where its charm lies. Pistachio, Matcha and Vanilla offer three different ways to wear fragrance with ease, individuality and a touch of indulgent spirit. Each one is different, each one alluring, and each carries a trace of the city that never sleeps.

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